Hot and Cold Essay

Since days of yore, Indians have been besieged with snacks-to-pass by road merchants; fastfood is neither a cutting edge wonder, nor a western advancement. In any case, as expanding quantities of worldwide players enter the local market, there are severe exercises to find out about what nearby shoppers will and won't welcome. just-food.com’s Debasish Ganguly reports from India on the developing division and the difficulties confronting new contestants into the fastfood showcase. Fastfood isn't an outsider idea to Indians; side of the road shops have offered snacks-to-go since days of yore and the nation has a long convention of indigenous fastfood served by an assortment of road sellers. Regardless of whether the southern ‘Dosas’ or the ‘Phulkas’ in the north, the ‘Vada’, ‘Samosas’ or ‘Bhelpuri’, this economical cooking is as yet going solid, and road selling is a minimal effort strategy for food appropriation. Nonetheless, since the appearance of built up fastfood chains, for example, McDonald’s, showcasing smart and dollar power have given fastfood a western direction. The weekend rushes outside any McDonalds eatery are standing declaration to this reality. Yet, the burger behemoths despite everything have far to go. Neighborhood fastfood isn't effortlessly subverted by these intruders, since strategies for large scale manufacturing have not been consummated and, regardless, they would need to contend with ease ‘artisan’ creation. Then again, actually settled nearby fastfood chains, as Nirulas, Wimpys or Haldiram, are detecting rivalry by the developing prevalence of McDonald’s and other universal chains. Despite the fact that Nirulas doesn't admit to any drop in deals unmistakably, industry sources uncover that they have lost 18% of their unique piece of the overall industry. Up until now, the fastfood chains have picked up their ubiquity among the significant metropolitan urban areas of India and some littler urban areas, for example, Pune or Baroda. Before the appearance of these fastfood chains, Nirulas was the market leaderin Delhi. Truth be told, Nirulas showed Delhi-tenants what pizzas and burgers were about. Nirulas was ordering a restraining infrastructure until western chains showed up in India.

How I Self-Published My First Novel at the Age of 50

How I Self-Published My First Novel at 50 years old How I Self-Published My First Novel at 50 years old Andy Emeryâ writes quick paced spine chillers set in nineteenth Century London. Lucas Gedge, the hero of Blood Tribute,â had to hold up till Andy transformed 50 preceding he could go out into the world. In this visitor post, Andy uncovers what at long last made him take the jump and independently publish his presentation novel. Working with ReedsyIt was obvious from the earliest starting point that I would need to employ proficient assistance for two significant errands: planning the front of my book, and altering. I figured everything out at an opportune time, however what to do about the editing?I originally knew about Reedsy through an online course run by Nick Stephenson. The way that I could take advantage of countless potential editors, all screened by Reedsy and offering administrations from auxiliary altering through to editing, and speak with them before settling on a decision, sounded great to me. Utilizing the Reedsy Marketplace is clear. I discovered that I would require substance and duplicate altering followed by editing. At that point I experienced all the experts who appeared to comply with my necessities and mentioned cites from five of them.I plumped for Andrew Lowe to do my substance and duplicate altering, for the most part since I preferred the manner in which he depicted himself, his c asual style, and let’s face it, the way that his charges were not over the top. As a first-time writer, I was anxious about the altering procedure. However, right off the bat in our first visit on Skype, Andrew set me straight. He appeared to 'get it',â regarding what I was attempting to accomplish, and his methodology, utilizing Skype meetings and casual email contacts, was viable. He clarified his proposed changes in a valuable and neighborly way.After executing Andrew’s transforms, I went straight on to rehash the procedure for editing, and this time picked Katherine Stephen, who again gave an extremely capable and proficient service.After organizing the book, it was all set, and it was distributed on Amazon on July twelfth, 2016. It is not yet clear how it will do economically, however I’m in it for the long stretch, and I’m previously dealing with the second book in the arrangement. It’s been an extremely fulfilling procedure, and Reedsy†™s editors have been a crucial piece of that.Blood Tribute is accessible on Amazon, get your duplicate here!Could your normal everyday employment additionally rouse an incredible spine chiller? Head to the remarks area beneath and reveal to us your calling, too an ideaâ for a holding story dependent on that activity.

17 Resume Tips that Will Get You that Job Interview

17 Resume Tips that Will Get You that Job Interview A lot of people underestimate the power and the usefulness of the resume, relegating its role to merely being an information or fact sheet about an applicant. They think it is the same as a “bio-data”, where a prospective employer can find out the “important” details about an applicant.What they don’t know is that the resume can make or break their chances of getting a job. They send in a haphazardly written resume, prepared on the fly, and when they do not get a call back from the hiring manager calling them for a job interview, they wonder why.They are stumped as to the reasons why they were not given the opportunity to appear for a job interview, while other candidates â€" who were clearly inferior in terms of skills, qualifications and work experience â€" were invited for one.In these cases, there is a great likelihood that the reason lies in the resume that they submitted. © Shutterstock.com | Andrey_PopovIn this article, we explore the role of the resume and the most commonly overlooked tips on improving your resume, so you will get the chance to shine at the job interview.THE ROLE OF THE RESUMEThe resume is seen by many jobseekers as the document where they can put everything about them, and will get them the job. Although the ultimate end is the same â€" getting the job â€" the resume is actually designed for something more specific: to get the candidate’s foot in the door by way of an interview.The recruitment or hiring process ordinarily goes like this: hiring managers will pore over hundreds of application letters and attached resumes looking for a few that stand out. Those that pass the minimum qualifications or are deemed to be a good fit or match to the job description, based on what are written on the resumes, will be the ones who will be called back for the next stage, which is the job interview. Obviously, those who do well during the in terview will move on to the next phases of the recruitment process, depending on the hiring company, until such time that the best person for the job has been selected.The immediate goal of jobseekers is to score that job interview. For many, that is the most difficult part, which is why they pay extra attention on the preparation of their resumes, because that is the document that will decide whether they will be included in the list of applicants to be interviewed or not. In other words, you, the candidate, are the main attraction; your resume is your hook. It is what will lure in the hiring manager to take a longer look at you.With so many resume templates available, jobseekers seem to rely greatly on these templates in the preparation of their resumes. They follow the form and format provided, fill up the details being asked for, and submit them as is. That may work for many, but hiring companies and recruitment managers are getting smarter now. They can easily spot resumes that are well-written and well-prepared, and these are the resumes that they pay more attention to. In all likelihood, these resumes are the ones that are moved to the side, for consideration for a possible job interview.But how can you make sure that one of those resumes that will be added to the “to-interview” stack will be yours? We’ll give you some useful tips that you can follow.RESUME TIPS THAT WILL HELP YOU SCORE AN INTERVIEW1. Include the key sections of a resumeThis is the most important tip: pay attention to the contents of your resume.While it is true that there is no fixed or standard format for resumes, regardless of the sheer number of templates floating almost everywhere, allowing for applicants to be as flexible with their resume preparation as they want, they should always make sure that the resume contents the key sections that hiring managers are looking for.The key sections that the resume must contain are:Education, which details your education background: the school or university that you attended, the inclusive dates of attendance, degrees earned and recognitions received. This section also covers trainings and workshops attended, as well as certifications and accreditations earned, which will add to your marketability as an employee.Work experience and history, which includes your career highlights and accomplishments in the jobs that you have held in the past. Aside from the job title or designation, inclusive dates of employment and employer, this is also the section where the core duties and responsibilities of each position held is indicated.Skills, which covers the additional skills and qualifications that are not clearly identified in the work history and experience section. These are often identified into two categories: the hard and soft skills.There are other sections and information that may be included in the resume, in aid of making you stand out among the other applicants. However, these three are the critical components that every resume must have in order to merit more than a passing glance or a cursory look from the hiring manager tasked to screen applicants according to their resume.2. Keep resume length to two pages or lessIf you ask the experts, however, they would recommend that you keep your resume to only one page.   This is because, according to Jennifer Brooks of the University of North Carolina Kenan-Flagler Business School, recruiters and managers have short attention span. This is understandable, considering how recruiters and hiring managers may be dealing with stacks and stacks of resumes on a regular basis.By keeping your resume short, you are showing consideration for the recruiter, or whoever is in charge of going over the resumes. It does not have to be comprehensive, where all details about you are included. They expect to see only the relevant bits or the highlights, and one page should be enough.The million dollar question is: is the one-page rule fixed? Not really. There are instances where two pages may be required, and this is often the case with candidates with long work histories or experiences. Keep it up to a maximum of two pages, though, because having three or more pages will be deemed too much. There is even a high possibility that the recruiter or manager will not go beyond the first half of the second page.Make sure you know how to write a resume. 3. Make sure it is easy to read and understandThis is common sense, really. You want to be noticed, and you want the reader to continue reading the document, you have to make sure it is actually readable.Much of the issue is already addressed by using a word processor (really, who still prepares resumes in their own handwriting these days?). So it all boils down to choice of words, and how the resume is formatted, styled and designed.Choice of words and sentence construction.This is basic in every official document (and yes, the resume counts as an official document). Demonstrating how good you are with words by using flowery words and long, complex sentences may seem like a good idea, but it is not advised in this case.Through your resume, you want to deliver a message to the recruiter or employer quickly â€" no frills, no fuss, no complications. The message, of course, is that you are qualified for the job and you deserve to get a job interview. This message is better conveyed using straightforward and simple words.One advice often given by professionals is to use the exact keywords or wording used in the job posting. Prior to reading resumes, the recruiter or employer already knows what he is looking for, and that is exactly what was laid out in the job posting. Thus, he will have greater recognition when he spots those same words used in the resume.What about those instances where software or similar tools are used to scan through resumes? That makes keyword use even more important. These resume-scanning tools are programmed to look for specific keywords â€" most of which are definitely going to be found on the job posting â€" and if you use them in your resume, there is a greater chance of your resume being picked as one of those who will receive a callback for an interview.Formatting and styling.The golden rule in resume formatting and design is simplicity. By keeping things simple and straightforward, you are getting rid of potential clutter that may lead to the confusion (and, worst case scenario, disinterest) of the reader of the resume.Simple is often equated with “professional”. You may be tempted to use five different types of font styles, in an effort to look creative. However, you may only be making it harder for the recruiter to go over the contents of your resume if the effect of having varied font styles will be too jarring.The same goes with the font sizes. You want them to be able to read it, so you may be tempted to make the font sizes too big that the recruiter may feel insulted. Or you may also end up choosing a font size that i s too small, without taking into account the possibility that the recruiter may have problem reading small fonts.The rule of thumb in most resume-writing guides is to choose basic but modern fonts such as Arial or Helvetica, using a font size between 10 and 12. If you have to make any detail stand out by using a large font, it should be used on your name, which will appear at the top of the page. The recommended font size for the name of the applicant is between 20 and 24.Using the bullet-point format for lists is also highly recommended for easier readability and understandability. When laid out like that, it is much quicker for the recruiter to see what you have to offer, instead of having them read blocks of text and long narratives.There is also the matter of leaving enough white space on the resume to make it look clean. Do not think that having empty spaces means you have a resume that is not so interesting because it looks empty. Filling in the white spaces may result in a cl uttered resume, making it overwhelming and, at times, disorganized.Fortunately, jobseekers now have access to a lot of tools online â€" often free, or some at inexpensive prices â€" that they can use to help them design their resume to be attractive and professional-looking at the same time. There are even templates that they can readily use. However, beware not to fall into the trap of letting the template shape the resume. It is your resume, so you should be the one to create and mold it. The template should only serve as a guide.4. Be consistent all throughoutConsistency is very important if you want the recruiter to keep reading your resume. If you used a black font color, make sure it remains consistent throughout the document, except for the odd color in a personal logo that you may have included. If you used one font style for a section heading and another style for the bullet points under the section, do that for all the section headings and section bodies. This will also he lp in making your resume look more professional.The same rule on consistency applies to the structure of the resume. In the work history, for instance. If you listed the details in the order of “Job Title”, and followed by “Company Name” and “Inclusive Dates of Employment”, this order should be observed for the rest of the details or items in the section. If the Education section listed the details in the order of “Education Level”, followed by “School or University attended” and “Dates of Attendance”, this order should also be followed for the rest of the entries on education.Keeping the structure parallel and the presentation consistent all throughout the resume will give it a neater, and more organized look, and the recruiter or employer will have an easier time reading through it, and spotting the information that he is looking for.5. Be specific when detailing accomplishmentsVague and ambiguous details are sure to turn anyone away from continuing on read ing your resume. Specificity means providing the barest details about the accomplishment or task that gives it more impact. Joy Haugen suggested that you should also include how you performed your duties, and how you were able to provide an impact to the job and the organization as a whole.For example, writing that you “acted as social media manager for the company” raised more questions than clarifications in the eyes of the recruiter. Be more specific about it. Perhaps you can rewrite it to “created social media content and managed social media accounts of XXX company, increasing social engagement by 50% in six months”.6. Tailor your resume to the jobAvoid preparing a one-size-fits-all resume, where the only thing you will edit is the company name and job title. Make an effort to customize the resume to be tailor-fitted to the specific job that you are applying for. Believe me, the recruiter will immediately know whether you made the effort or not.The key here is to write with the recruiter or employer in mind. It is similar to when you write a personal letter to a friend or an acquaintance. You write your message with them in mind, hoping you will be able to connect with them. When writing your resume, think about what the recruiter or employer will feel once he starts reading your resume. Will he feel like the resume is appealing to him directly, or will he think that the resume is something that is directed to him, and a hundred other recruiters for other companies?You may be applying in two companies at the same time, as a PR manager in company A and as an office administrator in company B. Your past work experience shows that you have more experience in PR, so it should not be a problem highlighting your PR skills, qualifications and experience in your resume, putting them above the fold. However, for the resume for company B, it would be better if you put your PR background on the backseat and highlight your administrative skills on the first p art of the resume instead.By reviewing the job description of the open position, you will be able to tell which skills and qualifications are going to be prioritized by the recruiter. Take your cue from there, and choose what to put in your resume, and where to put them. In fact, it would be a good idea to use the actual words and phrases used in the job description to write in your resume.You can use those free resume templates.[slideshare id=46173277doc=awesomeresumetemplates-150323094821-conversion-gate01w=710h=400]7. Put your best stuff on the top third of the resumeYou have to get over the desire to put EVERYHING on the resume. Remember, you are not writing an autobiography in bullet point form; you are writing a resume that will hook the recruiter and reel him in, strong enough to call you up for an interview.Think of the resume as a summary, not a comprehensive record of your work history, experience, and education. You are supposed to put only the highlights on there, which means that you have to include only the best information about yourself.It’s also important to note that choosing what to include is not the only concern you should have; even the placement matters. Applicants are advised to put the highlights of their accomplishments and skills, specifically those that are deemed to be most relevant to the open position being applied for, in the top third of the resume or, as marketers put it, “above the fold”.This is because the top third of the resume is the first portion that the recruiter or manager will see. He reaches for your documents, scans your cover letter, then moves on to the resume. His eyes will automatically be drawn to the top of the document, and that is where you will grab the opportunity to engage their attention. That is where you should put your most appealing or attractive points.8. Exclude the objective statementIn the past, the objective statement used to be one of the critical parts of the resume. However, that is no longer the case. Unless you are in the process of making a major career change or transition where an explanation is called for, you may choose to ditch the objective statement altogether.First reason: the objective statement may take up space in the resume that you can use for other more important and relevant information instead. Second reason: the recruiter does not really care what your objectives are. His main concern is to evaluate whether your resume has been written specifically for the job, and that you have the required qualifications and skills for the open position. Third, objective statements are all starting to sound and read the same, and if this happens to you, then it totally defeats your purpose or aim of letting your resume make you stand out.9. Keep only the recent and relevant work experience and skillsThis is in keeping with the principle of keeping your resume short yet meaty at the same time. You are applying for a PR job. That means you should put work expe rience, history and skills that have to do with PR. Bookkeeping skills and machine operation skills are not relevant to that PR job, so feel free to exclude them from the resume.You should also keep only the recent ones. Some companies may not care for the technical trainings that you have undergone while you were still in college at university, especially if that was more than ten years ago, and you’ve held at least two or three jobs since then. The fact that you were able to land those recent jobs and earned certifications will be enough, so they will only look at recent records.The temptation to put all the skills that, for you and many others, make you impressive is going to be very high, and you may find yourself caught between wanting to put them and keeping them out of the resume because of the question on relevance. Keep in mind that the main focus of recruiters and employers is to look for those relevant information, not only those that prove you are a great individual al l around.Another thing you should remember: if your resume has too much content, and it becomes too long, it will also end up looking boring in the eyes of the recruiter.10. Give them the numbersYou will be amazed at how opinions can change if you give them facts, figures and numbers, especially in relation to your accomplishments. How much did your previous company’s income or sales increase due to an innovation you introduced? How many employees benefited from a project that you were able to successfully lead and complete?Measurability adds credibility to your resume. If you can give them numbers â€" real ones, not fabricated or padded â€" then you will definitely get the attention of the recruiter, as well as an invite for a job interview.11. Keep things reverse chronological (if you’re using the Chronological Resume format)This applies to the work history and experience and, in many cases, the education background. The details of work history and experience will be listed in chronological order, but in reverse, meaning the most recent employment will be the first on the list, while the oldest work experience will be the last.Oh, and when dealing with dates and exact figures, make sure you get the details correctly. Some digits in the years may slip, so instead of saying you worked in one company from “2001 to 2015”, you may have written it as “2010 to 2015”. You just shaved off 10 years from your work experience, and even left a 10-year employment gap. 12. Observe professional industry standardsThere are instances when specific industries may have expectations on what applicants’ resumes should look like. For example, in the IT industry, more emphasis is placed on the skills of the candidates, more than their education background. This is why it would be more advisable for candidates to list their skills and qualifications first, before their work history and experience.When you organize the details on your resume, see to it that they are in accordance with professional industry standards. Not only will this gain you a lot of points from the recruiter or employer for compliance, but it also shows that you have done your research and made the effort to follow the norm, or what is generally accepted.13. Pay attention to the skills sectionSadly, many overlook the Skills section, thinking that it is only a supplement to the Work History and Experience section. Well, in a sense, that is true; but you should never underestimate the usefulness of this section. After all, it will underline or elaborate on the details that you cannot expand in the experience section.This is your opportunity to stand out. By listing the hard and soft skills that you possess, and that are relevant to the job, you are informing the recruiter how much they will benefit if you are made to do the job.14. Proofread, proofread, proofreadEven a misplaced letter or typographical error can change the impression of a recruiter reading the resume. Make sure that you proofread your resume as you go along. You may have someone else go over it with an objective eye. A grammatical error, a typo, a misplaced punctuation mark… all these can have major effects on the content of your resume.15. Update regularlyKeep your resume updated. You may keep a separate master list of all work history, experiences and other relevant details. That is all right, as long as you keep it updated. This would mean that it would also be easier to update your resume from time to time.Regular updating calls for regular review of the resume. This is very important, especially if you are applying for different jobs, and you have to ensure that the resumes you submit are tailored for the respective jobs being applied for.You should also prepare and update your resume in different file formats. Save and check them in DOC, PDF and other formats. Some companies may have preferences on what file formats you should submit your resume in, and by doing this, you will have an easier time updating your resume, ready for submission to the company of your choice.16. Pay attention to the cover letterMany do not pay enough attention to what is written on their cover letter, thinking that they should focus all their attention to the resume. The cover letter is the first thing that the recruiter or employer will see, and if they like what they see first, they are going to be more interested to turn the page and check out your resume.It is in the cover letter where you will make your pitch for the job opening. It is where you will express your interest for the position, and let the employer know what you can do to fill their need and help them out.Again, research will serve you well in the preparation of the cover letter. Find out as much as you can about the position and about the company, and use the information when writing your cover letter. The focus of the cover letter should be on what you can offer them as an employee, and not your expectations.  17. Get help from the professionalsIn some cases, jobseekers even pay resume writers and professionals to give their resumes the once-over. The expertise of these professionals may be relied on to spot areas on the resume that need more work, or areas that have to be scrapped entirely.This begs the question on whether to have a professional prepare your resume for you, instead of you preparing it yourself. There are several pros and cons to this, and the decision will depend on a lot of factors. Whether you get the services of resume writers or you write your own resume, you have to make sure that you proofread them, just in case there are errors that slip your eye the first, second, third, or even the nth time.Follow these tips, and you will find yourself fielding more calls from recruiters, asking you to appear at a job interview with them!

Agnes Scott College Acceptance Rate, SAT/ACT Scores, GPA

Agnes Scott College is private womens liberal arts college with an acceptance rate of 70%. Established in 1889 and six miles from Atlanta, Agnes Scott is located in Decatur, Georgia. The school has a robust honor code, a diverse student body, a chapter of  Phi Beta Kappa  honor society, and a 9-to-1  student / faculty ratio. Considering applying to Agnes Scott College? Here are the admissions statistics you should know, including average SAT/ACT scores and GPAs of admitted students. Acceptance Rate During the 2017-18 admissions cycle, Agnes Scott College had an acceptance rate of 70%. This means that for every 100 students who applied, 70 students were admitted, making Agnes Scotts admissions process somewhat competitive. Admissions Statistics (2017-18) Number of Applicants 1,625 Number Admitted 70% Number Admitted Who Enrolled (Yield) 28% SAT Scores and Requirements For most Agnes Scott applicants, SAT or ACT scores are optional. During the 2017-18 admissions cycle, 51% of admitted students submitted SAT scores. SAT Range (Admitted Students) Section 25th Percentile 75th Percentile ERW 570 680 Math 520 640 ERW=Evidence-Based Reading and Writing This admissions data tells us that of those students who submitted scores during the 2017-18 admissions cycle, most of  Agnes Scotts admitted students fall within the  top 35% nationally  on the SAT. For the evidence-based reading and writing section, 50% of students admitted to Agnes Scott scored between 570 and 680, while 25% scored below 570 and 25% scored above 680. On the math section, 50% of admitted students scored between 520 and 640, while 25% scored below 520 and 25% scored above 640. While the SAT is not required, this data tells us that a composite SAT score of 1320 or higher is competitive for Agnes Scott College. Requirements Applicants to Agnes Scott may submit a graded writing sample, with comments, or participate in an evaluative interview with an admission counselor in lieu of providing SAT or ACT scores. For those who submit SAT scores, note that Agnes Scott does not require the SAT writing section. Agnes Scott participates in the scorechoice program, which means that the admissions office will consider your highest score from each individual section across all SAT test dates. ACT Scores and Requirements For most Agnes Scott applicants, SAT or ACT scores are optional. During the 2017-18 admissions cycle, 42% of admitted students submitted ACT scores. ACT Range (Admitted Students) Section 25th Percentile 75th Percentile Composite 23 29 This admissions data tells us that of those who submitted scores during the 2017-18 admissions cycle, most of Agnes Scotts admitted students fall within the  top 31% nationally  on the ACT. The middle 50% of students admitted to Agnes Scott received a composite ACT score between 23 and 29, while 25% scored above 29 and 25% scored below 23. Requirements Applicants to Agnes Scott may submit a graded writing sample, with comments, or participate in an evaluative interview with an admission counselor in lieu of providing SAT or ACT scores. For those who submit ACT scores, note that Agnes Scott does not require the ACT writing section. Agnes Scott does not superscore ACT results; your highest composite ACT score will be considered. GPA In 2018, the average high school GPA of Agnes Scotts incoming freshmen class was 3.76, and over 50% of students had average GPAs of 3.75 and above. These results suggest that most successful applicants to Agnes Scott College have primarily A grades. Self-Reported GPA/SAT/ACT Graph Agnes Scott College Applicants Self-Reported GPA/SAT/ACT Graph. Data courtesy of Cappex. The admissions data in the graph is self-reported by applicants to Agnes Scott College. GPAs are unweighted. Find out how you compare to accepted students, see the real-time graph, and calculate your chances of getting in  with a free Cappex account. Admissions Chances Agnes Scott College, which accepts less than three-quarters of applicants, has a selective admissions process. However, Agnes Scott also has a  holistic admissions  process and is test-optional, and admissions decisions are based on much more than numbers. A strong  application essay  and  glowing letters of recommendation  can strengthen your application, as can participation in meaningful  extracurricular activities  and a  rigorous course schedule. The college is looking for students who will contribute to the campus community in meaningful ways, not just students who show promise in the classroom. While not required, Agnes Scott recommends  interviews  for interested applicants. Students with particularly compelling stories or achievements can still receive serious consideration even if their grades and scores are outside of Agnes Scotts average range. In the scattergram above, the blue and green dots represent accepted students. You can see that most successful applicants had averages in the B range or higher, SAT scores of about 1000 or higher  (ERWM), and ACT composite scores of 20 or higher. A high percentage of applicants had grades in the A range. Grades are much more important than standardized test scores due to Agnes Scotts test-optional admissions policy. Applicants may choose to submit a graded writing sample or participate in an evaluative interview with an admissions counselor instead of submitting SAT or ACT scores. If You Like Agnes Scott College, You May Also Like These Schools: University of GeorgiaSmith CollegeMount Holyoke CollegeVanderbilt UniversityBryn Mawr CollegeWesleyan College All admissions data has been sourced from the National Center for Education Statistics and Agnes Scott College Undergraduate Admissions Office.

Questions On The Human Resources Administration - 1306 Words

Introduction The Human Resources Administration needs to integrate the behavior of their employees to avoid chaos and maintain a balance and order within themselves, as well as the functionality and structure of the organization, the importance of formalized guidelines which direct the action of thought and resolutions of common problems related to the objectives of the organization. Therefore it is essential to establish some guidelines that govern the rights and duties between employers and workers. During this Case Study I will discuss and provide solutions for the five issues affecting the retail store discussed in module 5 concerning the lack of human resource tools such as the lack of the Human Resource systems across the organization to provide uniformity, recorded log, delayed in reports, communication, and lack of accountability. 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An inference is something that is inferred, or implied, by the existence of two conditions. For this, every manager, supervisors and Human Resource representative should be trained to be a fact-gathering interviewer. T he interviewers have responsibility to obtain proper information about the job that the applicant wants to hire. This is what the interviewer must equip themselves because theRead MoreLinking Ergonomics With The Human Resources Management1083 Words   |  5 Pages5. Linking Ergonomics with the Human Resources Management As per the pros, the human asset administration is a noteworthy part of the administration, and the ergonomics is a noteworthy segment of the HR administration. In this manner, it is important to think about and to get it the connections amongst ergonomics and administration and the connections between ergonomics also, HR administration. Thusly, the authoritative administration, the HR administration and the ergonomics, speak to the conclusiveRead MoreEssay On Medication Information During Lactation736 Words   |  3 Pagesfirst-line drug therapy for lactating women may differ from those therapies recommended for other patients (Harbison, Polly, and Musselman, 2015). Lactating women are often not included in pharmaceutical studies causing questions concerning use of medications since many resources do not provide enough information to determine safe medication use in breastfeeding women (Harbison et al., 2015). 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The Secret Circle The Hunt Chapter 16 Free Essays

How could Adam be so stubborn? And so stupid? He didn’t stand a chance against Scarlett by himself. Cassie hurried out of Adam’s house in a panic and headed straight to Diana’s. Diana would know what to do. We will write a custom essay sample on The Secret Circle: The Hunt Chapter 16 or any similar topic only for you Order Now She banged on the glossy front door of Diana’s lemon-yellow house, but nobody answered. Not again, Cassie thought. She was ready to do another unlocking spell when she tried the nickel handle. It clicked easily beneath her thumb. The door was unlocked. Cassie stepped inside the house’s slick foyer and called Diana’s name. Her voice echoed off the polished mantel and brass knickknacks. There was no answer, but the thumping bass of too-loud music echoed from Diana’s bedroom. That explained why she hadn’t heard Cassie knocking. Cassie made her way up to Diana’s room and pushed open her door. â€Å"Diana?† she said, as the image before her registered. Diana wasn’t alone. She was on the bed with – â€Å"Oh my God.† It was Max. And he was kissing Diana. And she was kissing him back. â€Å"Cassie!† Diana screamed, pulling away from Max hastily. â€Å"What are you doing here?† â€Å"The door was open,† Cassie stuttered. â€Å"I tried knocking, but – I’m sorry.† Max jumped from the bed to a standing position and in one quick motion turned off the music. â€Å"It’s not what it looks like,† he said. He was up on the balls of his feet and his tanned calves were flexed, like he was poised to sidestep the rush of a full-on attack. â€Å"It’s okay.† Diana looked sympathetically at Max. â€Å"It was only a matter of time before someone found us out. At least it’s Cassie.† Max settled back on his heels and ran his hands through his hair. Then he dug around on the floor for his socks and sneakers. â€Å"You two probably need to talk,† he said in a voice that sounded like an apology. â€Å"I should go.† â€Å"You don’t have to leave,† Diana said to him, softly. â€Å"Just give us a minute.† Cassie stepped aside as Max staggered toward the doorway, avoiding her eyes. â€Å"I’ll be downstairs.† He closed the door behind him, and Cassie turned to Diana. â€Å"Please let me explain,† Diana said, without giving Cassie a chance to react. Cassie didn’t know what to say. She needed to tell Diana about Adam going to the Mission House – it was a matter of life and death. But before she could get out even one word, Diana broke into tears. â€Å"This secret has been killing me.† Diana’s emerald-green eyes grew pink with emotion. â€Å"I’m sorry I didn’t tell you. I just †¦ I knew it would be hard for anyone to understand.† Cassie sat down on the soft-feathered bedspread across from Diana and let her talk. She’d obviously been holding this in for a while and needed to get a lot off her chest. â€Å"When I started spending time with Max,† Diana said, â€Å"I found myself really liking him. It might not seem like it, Cassie, but he’s charming, and sweet. And despite how he sometimes acts in school, he doesn’t care what anyone else thinks.† â€Å"I don’t doubt it.† Cassie tried to sound objective and unprejudiced. â€Å"But Max is our enemy. He marked Faye himself and his people killed Constance and Portia. He must know you’re a witch, too.† Diana nodded, starting to sob. â€Å"I know that. I haven’t forgotten all that he’s done to us. But the cord? The connection that you and Adam have? I’ve seen that between me and Max.† Cassie swallowed the lump in her throat that formed at the mention of the silver cord. They seemed to be popping up everywhere lately. â€Å"Are you sure?† she asked. Diana was crying so hard, Cassie knew she couldn’t be mistaken. â€Å"You of all people must understand,† Diana begged. â€Å"You can’t always choose who you fall for.† Cassie recognized that Diana never would have chosen this path if she’d had a choice. She felt sorry for her in a way. It couldn’t be easy, falling in love with your sworn enemy. Cassie rubbed Diana’s back in gentle circles. â€Å"I don’t blame you for falling for him. He’s gorgeous and he’s loved you since the first time he saw you. But I guess it’s hard for me to understand exactly how this happened.† Diana reached for a tissue to wipe her tear-muddled face. â€Å"When I was trying to spend time with him, to spy on him, I got to see what it was actually like to be him. How he’s had to move around from place to place his entire life chasing witches with his awful father. How he has no mom, no siblings. Just like so many of us, Cassie.† Diana plucked a fresh Kleenex from the box and dabbed her eyes. â€Å"It’s so hard for him to trust people. He’s scared and alone. Do you know how that started to feel? To trick this really good guy into believing I had no ulterior motives for spending time with him?† Diana didn’t wait for Cassie to answer. â€Å"And then one day we were hanging out in his room and his father came home early. The moment the front door slammed, Max turned to me, terrified. He grabbed my hand and led me to the window and I realized it was me he was worried about, not himself. We climbed out his window and dashed for the woods behind his house. We were barefoot, with our shoes in our hands, and rocks and twigs cut up the bottoms of our muddied feet, but we didn’t stop. Long after it was obvious we were safe, Max was still clutching my hand, pulling me along, until finally I couldn’t go on. I stopped, breathless, and asked him why we were still running. And that was when he kissed me for the first time. He leaned in and placed his lips on mine, and a wave of energy passed through me like nothing I’d ever felt before. He said, ‘I want to keep running until we’re free.’ And it was as if I were suddenly floating outside my self. I could see the two of us standing there in the woods and how we were connected by a band of energy – a silver cord that hummed and sang and bound us heart to heart. And I understood that it could never be broken, that our lives were linked.† Cassie remained silent, looking at Diana with sympathetic eyes. â€Å"I know it sounds crazy,† Diana said, â€Å"but I trust him, Cassie. He wouldn’t do anything to hurt me.† â€Å"If you trust him,† Cassie said, â€Å"I trust you. But as things progress, it’s likely there will be a battle between us and them. You understand that, don’t you?† â€Å"I know.† Diana exhaled deeply. â€Å"It’s practically all I can think about. But until we get to that point, can I ask you to keep this between us?† Cassie wanted to be supportive, but she worried about the position Diana was now in. She would be torn between her love for Max and her devotion to the Circle, and Cassie knew how powerful the draw of true love could be. â€Å"Let me ask you an important question,† Cassie said. â€Å"And I need you to tell me the truth. Is there any chance your loyalties will be skewed when it comes time to fight?† â€Å"There is absolutely no chance of that happening.† Diana had stopped crying, but her eyes remained puffy and red. â€Å"I assure you. My allegiance will always remain with the Circle, even if it kills me. I’m just not ready for them to hear about this yet. Please.† Diana sounded pretty convincing. And she was right that the Circle would never understand how she could possibly be in love with Max. â€Å"Your secret is safe with me,† Cassie said. â€Å"But we’re not done talking about this.† Then Cassie stood up to leave. All this talk about cords and irresistible connections was making her even more nervous about Adam. But she didn’t want to risk explaining the Adam situation to Diana with Max so close by. â€Å"Wait.† Diana followed Cassie toward the door when she realized she was leaving. â€Å"Didn’t you need me for something?† â€Å"Nothing important,† Cassie said. â€Å"Never mind.† She would have to go after Adam alone. But she had to go now, before it was too late. How to cite The Secret Circle: The Hunt Chapter 16, Essay examples

Jane Addams free essay sample

Based on what she learned from travels to Europe, Addams was primarily known for founding the Chicago social settlement, and Hull Houses. Hull Houses was a laboratory for sociological principles, and they provided Addams with a supportive intellectual community and a understanding of life amongst immigrants. Along with the Hull house Residence, Addams took a great deal of local, State, national, and international projects.These projects included the garbage collection, adult education, Womens suffrage, peace advocacy among others, child labor reform, and labor union support. Addams also participated in finding the National Association for the Advancement of colored People. This was recognized as the American Civil Liberties Union and the Womens International League for Peace and Freedom. In 1931 , Jane Addams was awarded the Nobel Peace prize for all her achievements. Addams achievements represent a prodigious legacy as a social reformer but also left a significant heritage as well.Jane Addams worked hard at what she did. We will write a custom essay sample on Jane Addams or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She produced about a dozen books and more than 500 articles over of original social philosophy. Her writings where recognized by other famous researchers known as John Dewey, William James, and George Herbert Mead. Progress is what lead her to her organizing principle of social philosophy. At this point, Addams had studied and now has n understanding of how democracy works as both a form of social living and a framework for social morality. Apparently, lateral process, was her terms of social achievement in a democratic term. Addams argued that fostering the moral relations to more of a democracy would require members of the community to come together in an approach to learn about one another known as sympathetic knowledge. Although the works of Dewey , Price, James, and Mead dominated the literature of the American Pragmatism, Jane Addams will always be remembered as a unique and provocative feminist pragmatist voice. Jane Addams free essay sample An American pragmatist and feminist, Hull-House founder Jane Addams (1860-1935) came of age in time of increasing tensions and division between segments of the American society, a division that was reflected in debates about educational reform. In the midst of this diversity, Addams saw the profoundly interdependent nature of all social and political interaction, and she aligned her efforts to support, emphasize and increase this interdependence. Education was one of the ways she relied on to overcome class disparity, as well as to increase interaction between classes.Her horses about the interdependent nature of living in a democracy provided a backdrop for her educational theory. Education, she thought, needed to produce people who were capable of living together and learning from each other (Addams 12-36). Jane Addams, a pragmatist and a utilitarian, spent her life educating others about social reform/care ethics and defending the rights of women in society. Nearly a century before the beginning of multiculturalism, Jane Addams put forward her conception of the moral significance of diversity. We will write a custom essay sample on Jane Addams or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Each member of a democracy, Addams believed was ender a moral obligation to seek out diverse experiences, making a daily effort to confront others perspectives. She believed that morality must be seen as a social rather than an individual endeavor and democracy as a way of life rather than merely a basis for laws. Failing this, both democracy and ethics remain sterile, empty concepts (whom. Compose. Com). The sphere of morals is the sphere of action, Addams proclaims. It is not enough to believe passively in the innate dignity of all human beings.Rather, one must work daily to root out racial, gender, class, and other prejudices room personal relationships (Addams 44). Women who worked in the marketplace suffered from a number of injustices including colonization harmful to their development in the public arena. Trained to respond first to their family claims, women had to respond instead to social claims in order to survive in the male-dominated business world. Women were taught to identify with their families to such an extent that they did not organize to defend their rights.Women weakened their fellow laborers when they limited their female vision to the immediate needs of their families. Addams strongly criticized this: The maternal instinct and family affection is womans most holy attribute, but if she enters industrial life, that is not enough. She must supplement her family conscience by a social and an industrial conscience. She must widen her family affection to embrace the children of the community. She is wrecking havoc in the sewing-trades, because with the meager equipment sufficient for family life she has entered industrial life (Addams 57).Because Addams supported the labor movement and many unions were organized by men and banned women as equal participants, the womens abort unions in Chicago were organized primarily through Hull-House. In 1892, the cloak makers were organized there, and in 1891, the shirt makers (Addams 58). The Chicago Womens Trade Union League was also organized there (Addams 59). Union organizing required more than simply providing a setting. The women workers needed to define themselves in relation to the conflicting family and social demands.The residents, according to Addams, could assist this change in consciousness. They could also help working-class men and women to communicate with one another. The residents felt that teens these men and girls was a deeper gap than the much-talked of chasm between the favored and unfavorable classes There was much less difference of any sort between the residents and working-class than between the men and girls of the same trade (Addams 60). Addams approach to the methods of settling labor disputes was a dramatic illustration of her belief in feminine values.She felt that strikes and violence associated with the labor movement were destructive. She believed that men organize for resistance. She stated that, They may struggle bravely together and destroy that which s harmful, but they cannot build up, associate or unite. They have no common, collective faith. The labor movement in America displays this mark of its youth and immaturity (Addams 61 In the same tone, she believed that the working class and capitalists were not warring classes, but part of the same democratic society.The character of American unions was predicted by Addams to be limited and disappointing. She supported the workers goals of a shorter workday, increased wages, better industrial and general education, and worker protection in the marketplace, but qualified her support when he wrote that the movement does not want to lose sight of the end in securing the means, nor assume SUCCeSS, nor even necessarily the beginnings of success, when these first aim are attained (Addams 62). Addams saw the definition of society as warring classes as one that damned society as a whole.The literal notion of brother hood demanded a beginning of universal kinship: before this larger vision of life there can be no perception of sides and battle array (Addams 64). Labor unions became, in fact, the tools of capitalists by reducing their talks to single industry issues. Addams clearly did not support the Marxist vision of labor, although she frequently read writers adopting this perspective. As a pragmatist, Addams advocated a number of laws to protect the worker, especially women workers, which led to her advocacy of positions far less radical than her long-term goals.For example, she was against the militant suffragists and their later proposal of the Equal Rights Amendment because of her defense of protective legislation. Her efforts to avoid class distinctions within the movement have also been criticized (Addams 65). While industrialization and communication allowed specialization to increase, this so-called interdependence was based on more financial dependency than on a shared vision of a common national project. Jane Addams wrote; theoretically, the division of labor makes men more interdependent and human by drawing them together into a unity of purpose. However she continued; the mere mechanical fact of interdependence amounts to nothing. I appreciate Jane Addams and her life pursuit of womens rights and social reform in America. As a woman growing up in a society which was influenced y her life, her work has infinitely affected my life. I can voice my opinion in a public forum, am guaranteed an equal minimum salary, I can go to the University of Houston and pursue a career, and can do all of this and not be afraid of what society believes. I am really impressed by her opinions of a womans views of her ties to a family and how they affect her wanting to be influential in society.That she does not have to choose one over the other. A woman does not have to be totally against her ties to a family life to be an independent and powerful force in society. For example, a womans love for ere children should be extended to society as a community, and that she should be concerned and interested in industrialization. A woman has a compassion and human connection with people that a man could never have. She solely bears a child nine months, and then sees this child grow in her, bears the child and watches the baby grow into an adult. No greater influence in a life exists than a mother.Jane Addams understood this, and it was evident to me that she saw this as a unique view that should not be kept out of social reform, but should be making important decision in regards to the event. She knew that a womans view could profoundly affect social reform on a level that a man could not. She knew that a woman had a duty to be influential in areas Of her life that directly affected her and her ability to be an integral part of a family. Areas such as wages, education, and industrialization were pivotal at that time in her life. What a woman makes affects the quality of life for her family.The years one studies educational material are important ones and should follow in material and work with the values and goals a mother teaches in the home. The industry is the result of this symbiotic relationship between a woman and society, how the family lives and learns will lead to the rises in industry and the many development that create a level of living to which we grow accustomed. Society is the result of a womans influence, therefore for the America during Addams life to ignore a womans voice is to a point be hypocritical and to blatantly ignore a womans influence. Society cannot exist without a womans opinion.Thus, a society needs a womans opinion. I read that Jane Addams did not believe in God, but that she considered social reform her god and the cause her church. This is not only a personally poor decision for Addams, but one that causes her views of women and society to be sold short. As a Christian, influenced in morals and beliefs by my belief in God, I take heart what He says about women and their roles in life. God says that a woman is an equal with man, but that she is inherently compassionate. These two qualifiers place a woman on a playing field with man. Even then, a woman cannot know the completeness of love until she believes in God.For He is the ultimate definition of love. Because Addams never knew of this love, she could never have a vision for women in society that has yet to be realized. While her convictions for social reform and the cause are noble, they fail to capture the big picture. She knew women were integral to society, she just couldnt realize how important. In my opinion, Gods love and his desires for womens role, as that of a supporter and nurturer for man and family are not only the best way to achieve all that a society can achieve, but also the easiest way. Believe man and woman must work together to achieve this societal greater good.It is only possible with Gods love, a love that ties men and women together in a way that cannot be broken by our imperfect love. This love will produce a society that can work in harmony towards the greater good of the community and all aspects of life. This society didnt exist in Addams lifetime, nor will it exist in mine; but, this is a goal that we all should hope to achieve. And had Addams pushed for this relationship between the sexes, who knows the leaps and bounds that society and womens rights could have reached. This idea of a Godly love in society loud hardly be argued against; because, there is no downside.

ADVERTISING STRATEGY OF BHARTI TELEVENTURES LTD

ADVERTISING STRATEGY OF BHARTI TELEVENTURES LTD Free Online Research Papers This report on Airtel not just give description about the company but it also talks about the various advertising strategy adopted by the company. SWOT analysis of Airtel helps to find out the weak points of the company and to find out the way to overcome this problem. We are in the era of entertainment through mobile handsets. Downloading a ring tone watching your favorite movie of tracking cricket score the list of activity that you can do using your cell phone is endless. To supplement stagnant voice revenues cellular operator are now turning to VAS to boost revenues in both data and value added voice service. Airtel has deep rooted presence in the Indian telecom sector through there wide product offerings and excellent distribution network In this report I have tried to analyze the present scenario of Indian telecom sector the real aim of the project is to study the effectiveness and response towards advertisement provided by Airtel but many sub objectives are also included under this project so as to make it comprehensive one. I complement this with the internal study of the companies – history , vision business areas etc to analyze how well poised the company are to complete or rather just exist in this market that is proving itself to be the most competitive in post liberalization Indian economy. CHAPTER-II INTRODUCTION INTRODUCTION Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group, has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti has recently forayed into retail business as Bharti Retail Pvt. Ltd. under a MoU with Wal-Mart for the cash carry business. It has successfully launched an international venture with EL Rothschild Group to export fresh agricultural products exclusively to markets in Europe and USA and has launched Bharti AXA Life Insurance Company Ltd under a joint venture with AXA, world leader in financial protection and wealth management. Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) Mobile Services, Airtel Telemedia Services Enterprise Services. The mobile business provides mobile fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broadband telephone services in 94 cities. The Enterprise services provide end-to-end telecom solutions to corporate customers and national international long distance services to carriers. All these services are provided under the Airtel brand. Business Divisions Mobile : Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India and is the largest mobile service provider in the country, based on the number of customers. Internet: The group offers high speed broadband internet with a best in class network. With Landline services in 94 cities we help you stay in touch with your friends family and the world. Data connectivity : The group focuses on delivering telecommunications services as an integrated offering including mobile, broadband telephone, national and international long distance and data connectivity services to corporate, small and medium scale enterprises. Fiber cables : The Company compliments its mobile and broadband telephone services with national and international long distance services. It has over 35,016 route kilometers of optic fibre on its national long distance network. For international connectivity to east, it has a submarine cable landing station at. For international connectivity to the west, the Company is a member of the South East Asia-Middle East-Western Europe – 4 (SEA-ME-WE-4) consortium along with 15 other global telecom operators. Mobile Prepaid : Enter the world of limitless possibilities with Airtel Prepaid. The service that helps you give, words to every feeling, an expression to every emotion. Postpaid : Life becomes much simpler with your Airtel Postpaid. It gives you the unlimited freedom to reach out to people in your special way. HISTORY Bharti Airtel is one of Indias leading private sector providers of telecommunications services based on an aggregate of 71,777,448 customers as on June 30, 2008, consisting of 69,383,716 GSM mobile and 2,393,732 Bharti Telemedia subscribers. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) mobile services, telemedia services (ATS) enterprise services. The mobile services group provides GSM mobile services across India in 23 telecom circles, while the ATS business group provides broadband telephone services in 94 cities. The enterprise services group has two sub-units carriers (long distance services) and services to corporates. All these services are provided under the Airtel brand. Company shares are listed on The Stock Exchange, Mumbai (BSE) and The National Stock Exchange of India Limited (NSE). CHAPTER-III COMPANY PROFILE Fact sheet Name Bharti Airtel Limited. Business Description Provides mobile, telemedia services (fixed line) and enterprise services (carriers services to corporates) Established July 07, 1995, as a Public Limited Company Proportionate Revenue Rs. 270,122 million (year ended March 31, 2008-Audited) Rs. 184,202 million (year ended March 31, 2007-Audited) As per Indian GAAP Accounts Proportionate EBITDA Rs. 114,018 million (year ended March 31, 2008 Audited) Rs. 74,407 million (year ended March 31, 2007 Audited) As per Indian GAAP Accounts Shares in Issue 1,898,020,804 as at June 30, 2008 Listings The Stock Exchange, Mumbai (BSE) The National Stock Exchange of India Limited (NSE) Market Capitalisation Market Capitalisation (as on September 18, 2008) Approx. Rs. 1,443 billion Closing BSE share price = Rs. 760.35 Customer Base 69,383,716 GSM mobile and 2,393,732 telemedia customers (Status as at month ended June 30, 2008) Operational Network Provides GSM mobile services in all the 23 telecom circles in India, and was the first private operator . Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for promoting investments in telecommunications services. Its subsidiaries operate telecom services across India. Bharti Tele-Ventures is Indias leading private sector provider of telecommunications services based on a strong customer base consisting of approximately 9.03 million total customers which constitute, approximately 8.28 million mobile and approximately 750,000 fixed line customers, as of August 31, 2004. Investor Relations ?Creating value for our customers, employees, investors, partners, vendors and the society at large lies at the root of our fundamental business strategy. Our core principles of trust and transparency have come a long way in helping us develop and nurture long-term relationships with our key stakeholders. Our performance exudes from our belief in and commitment to the telecom sector; and translates into creating innovative exciting opportunities for one and all. Corporate Governance ?Bharti Tele-Ventures Limited firmly believes in the principles of Corporate Governance and is committed to conduct its business in a manner, which will ensure sustainable, capital-efficient and long-term growth thereby maximizing value for its shareholders, customers, employees and society at large. Companys policies are in line with Corporate Governance guidelines prescribed under Listing Agreement/s with Stock Exchanges and the Company ensures that various disclosures requirements are complied in letter and spirit for effective Corporate Governance. ?During the financial year 2003-04, your Company has been assigned highest Governance and Value Creation (GVC) rating viz. Level 1 rating by CRISIL, which indicates that the companys capability with respect to creating wealth for all its stakeholders is the highest, while adopting sound Corporate Governance practices Board of Directors ?The Board of Directors of the Company has an optimum mix of Executive and Non-Executive Directors, which consists of three Executive and eleven Non-Executive Directors. ?The Chairman and Managing Director, Mr. Sunil Bharti Mittal, is an Executive Director and the number of Independent Directors on the Board is more than 50% of the total Board strength. The independence of a Director is determined on the basis that such director does not have any material pecuniary relationship with the Company, its promoters or its management, which may affect the independence of the judgment of a Director. ?The Board members possess requisite skills, experience and expertise required to take decisions, which are in the best interest of the Company. Boards Members by Ranking Sunil Bharti Mittal Chairman and Managing Director Rajan Bharti Mittal Director Akhil Gupta Joint Managing Director Rakesh Bharti Mittal Director Chua Sock Koong Director Pulak Chandan Prasad Director Bashir Abdulla Currimjee Director Mauro Sentinelli Director Professor V.S Raju Director O’Sullivan Director Kurt Hellstrom Director N. Kumar Director Ajay Lal Director Francis Heng Director Arun Bharat Ram Director Audit Committee The Audit Committee of the Board deals with all matters relating to financial reporting, internal controls, risk management, related party transactions etc. and reports back to the Board on the matters, which among others, include ?Reviewing the Company’s financial reporting processes and systems. ?Recommending the appointment and removal of statutory auditors, fixation of audit fee and related expenses. ?Reviewing the Company’s financial and risk management policies. ?Reviewing with management the half-yearly and annual financial statements, before submission to the Board, focusing primarily on: ?Changes in accounting policies and practices; ?Major accounting entries, qualifications and accounting issues based on the managements discretion and judgment; ?Compliance with the accounting standards; ?Compliance with the stock exchange and legal requirements, concerning financial statements; ?Any related party transactions; and ?Adequacy and effectiveness of internal audit processes and systems. ?The un-audited/audited quarterly financial results of the Company are also specifically reviewed by the Audit Committee before these are submitted to the Board for approval. Minutes of each Audit Committee meeting are placed before the Board for information. Human Resource (HR)/ Remuneration Committee The Human Resource Committee of the Board discharges the functions of the remuneration committee, along with specifically looking into the following areas: ?Framing policies and compensation packages of top executives; including salary adjustments, incentives, bonuses, promotions, stock options and performance targets. ?Remuneration of Directors ?Strategies for attracting/retaining employees, and employee development programs ?Key issues referred by the Board ESOP Compensation Committee The Compensation Committee of the Board has been constituted in accordance with SEBI (Employee Stock Option Scheme and Employee Stock Purchase Scheme) Guidelines, 1999 for administration and superintendence of Employee Stock Option Plan (ESOP) of the Company. Scope of the Compensation Committee Formulating policies and procedures to ensure that there is no violation of SEBI (Insider Trading Regulations) and (Prohibition of Fraudulent and Unfair Trade Practices relating to Securities Market) Regulations by any employee. CHAIRMAN PROFILE Sunil Bharti Mittal Chairman Managing Director Since October 2001 Board director since: July 1995 Age: 49 years Sunil Bharti Mittal is the Chairman Managing Director of Bharti Airtel Ltd. head quartered at New Delhi, India. Sunil Bharti Mittal started his career at a young age of 18 after graduating from Punjab University in India and founded Bharti, with a modest capital, in the year 1976. Today, at 49 he heads a successful enterprise, amongst the top 5 in India, with a market capitalization of over US$ 40 billion and employing over 30,000 people. Sunil Bharti Mittal is an alumnus of Harvard Business School, MA, USA. Sunil Bharti Mittal has been conferred one of the highest civilian award – Padma Bhushan. Sunil Bharti Mittal has been conferred the degree of Doctor of Science (Honoris Causa) by the G B Pant University of Agriculture Technology. Sunil Bharti Mittal is an Honorary Fellow of â€Å"The Institution of Electronics and Telecommunication Engineers (IETE). OBJECTIVES As set out in the Memorandum of Association of Bharti Tele-Ventures, our main objects are as follows: 1. To promote and establish companies, funds, associations or partnerships for providing telecom networks and/or to run and maintain telecom services like basic/fixed-line services, cellular/mobile services, paging, videotext, voice mail and data systems, private switching network services, transmission network of all types; computer networks i.e. local area network, wide area network, electronic mail, intelligent network, multimedia communication systems or the combinations thereof and for execution of undertakings, works, projects or enterprises in the telecom industry whether of a private or public character or any joint venture with any government or other authority in India or elsewhere and to acquire and dispose of shares/securities in such companies, and funds and interest in such associations or partnerships. 2. To provide telecom networks and to run and maintain telecom services like basic/fixed-line services, cellular/mobile services, paging, videotext, voice mail and data systems, private switching network services, transmission networks of all types, computer networks like local area network, wide area network, electronic mail, intelligent network, multimedia communication systems or combinations thereof. 3. To carry on the business of manufacturers, merchants, dealers, distributors, importers, exporters, buyers, sellers, agents and stockists, and to market, hire, lease, rent out, assemble, alter, install, service, design, research and improve, develop, exchange, maintain, repair, refurnish, store and otherwise deal in any manner in all types of telephone exchanges, telephone instruments -whether corded, cordless, mobile or of any other kind; tele-terminals, fax machines, telegraphs, recording instruments and devices, telephone message/answering machines and devices; dialling machines, trunk dialling barring devices, wireless sets and other wireless communication devices like radio pagers, cellular phones, satellite phones etc; telecom switching equipments of all kinds; telecom transmission equipments of all kinds, test equipments. VISION BY 2010 AIRTEL WILL BE THE MOST ADMIRED BRAND IN INDIA: ?LOVED BY MORE CUSTOMERS. ?TARGETED BY TOP TALENT. ?BENCHMARKED BY MORE BUSINESS. BHARTI’S MISSION To be globally admired for telecom services that delight customers. We will meet global standards for telecom services that delight customers through: Customer Service Focus Empowered Employees Cost Efficiency Unified Messaging Solutions Innovative products and services .Error- free service delivery ACHIEVEMENTS First to launch Cellular service on November 1995. First operator to revolutionaries the concept of retailing with the inauguration of AirTel Connect (exclusive showrooms) in 1995. First to introduce push button phone in India. First to expand its network with the installation for second mobile switching center in April, 1997 and the first to introduce the Intelligent Network Platform First to provide Roaming to its subscribers by forming an association called World 1 Network. First to provide roaming facility in USA. Enjoy the mobile roaming across 38 partner networks above 700 cities Moreover roam across international destinations in 119 countries including USA, Canada, UK etc with 284 partner networks. BHARTI announces aggrement with VODAFONE marking the entry of the Worlds Largest Telecom Operator into India Bharti Enterprises and AXA Asia Pacific Holdings Limited announce Partnership for a life insurance joint venture in India Airtel Launches future factory Centres of Innovation to Incubate Pioneering Mobile Applications 16 states, 600 million people. Only Indias leading mobile service offers you the truly freedom-packed Prepaid! It is also the first company to export its products to the USA. BHARTI announces agreement with VODAFONE marking the entry of the Worlds Largest Telecom Operator into India Vodafone to invest approximately Rs. 6,700 crores (approx. USD 1.5 bn.) to acquire around 10% in Bharti Tele-Ventures Ltd. Bharti Enterprises, SingTel and Vodafone to take Bharti Tele-Ventures Ltd. to unassailable leadership position in India The largest single foreign investment ever in the history of India The largest investment in the Indian telecom sector Bharti establishes its supremacy in the Indian telecom market, having attracted Asia’s best – SingTel, and now world’s best – Vodafone. Bharti set to gain global leadership in the telecom sector Bharti Enterprises continues to hold shareholding and management control in Bharti Tele-Ventures. AirTel: Appropriating the value of expression Over the last couple of years, the market has grown considerably, with deeper penetration and wider usage of voice and data services, accompanied by much higher competitive intensity, Atul Bindal, chief marketing officer, Bharti TeleVentures, expands on this. In this context, differentiating merely on network, coverage and SMS is just not enough. You need to go beyond all the rational identifiers which are prerequisites in any case and connect at a deeper level. We needed a strong differentiator in an increasingly commoditized and crowded market. We found this differentiator in a core human truth that defines our category which is that there are moments when you need to make your point, when you need to be heard. Expressing and communicating are perhaps two of the most basic emotions. AirTel enables you to make your point in the most expressive way, anytime, anywhere. The campaign is towards owning this through Express yourself. We believe Express yourself allows us to connect at a deeper level and create a long-term platform for the brand. For AirTel, the challenge also lay in presenting a unified face to the consumer. This assumes significance when viewed in the light of the companys pre- and post-paid communication, which, in the past, had been treated very differently. Brand image, as a result, was being driven in two different dimensions. Brand AirTel is a category leader straddling completely different market segments such as consumer, business and corporate, as well as different voice, data and payment platforms, says Bindal. Express yourself enables the brand to unify and connect across the entire base of our existing and prospective customers. One of the most obvious benefits of owning a property such as candid expression (and Express yourself) is the expansive nature of the thought. The moment you have as broad a canvas as Express yourself, it becomes easy for anyone working on the brand to come up with new ideas and executions. Thats what makes a good campaign idea, observes Rediffs Prashant Godbole, who, along with creative partner Zarvan Patel, conceived the campaign. This is just the proverbial tip of the iceberg, Patel adds. We will be taking the idea forward in many different ways in the forthcoming work, he informs. Patel also credits his creative team for fleshing out the idea. Awards and Recognitions 2007-2008 ? Bharti Airtel has won the CNBC-TV18 India Business Leader Award for the Outstanding Company of the year, 2007 ? Bharti draws top honours at the NDTV Profit Business Leadership Awards 2007 ? Bharti Airtel Ranked 3rd on Shareholder Returns in BusinessWeek IT 100 List ? Sunil Bharti Mittal conferred Degree of Doctor of Science (Honoris Causa) by G. B. Pant University 2006-2007 ? Bharti draws top honours at the NDTV Profit Business Leadership Awards 2007 ? Bharti Airtel awarded the prestigious QCI-DL Shah Award on Economics of Quality ? Sunil B. Mittal chosen for this year’s Padma Bhushan Awards ? Bharti Airtel is once again chosen for India’s most Customer Responsive Telecom Company Award ? Triple success for Akhil Gupta at CFO Awards for India ? Bharti Airtel is amongst India’s Most Admired Knowledge Enterprises in 2006 ? Sunil Bharti Mittal receives ‘The Honorary Fellowship’ fromIETE ? Bharti Airtel draws Top Honors at the MIS Asia IT Excellence Awards 2006 ? Bharti Airtel among the top 10 best performing companies in the world according to Business Week IT 100 list Sunil Bharti Mittal is CEO of the Year at the Frost Sullivan Asia Pacific ICTAwards 2006 Bharti Airtel bags Wireless Service Provider of the Year andCompetitive Service Provider of the Year Organization Structure As an outcome of a restructuring exercise conducted within the company; a new integrated organizational structure has emerged; with realigned roles, responsibilities and reporting relationships of Bharti’s key team players. With effect from March 01, 2006, this unified management structure of One Airtel will enable continued improvement in the delivery of the Group’s strategic vision. Areas of Operations Delhi Our Delhi network covers a license area that includes the state of Delhi and the neighbouring towns of Faridabad and Gurgaon in the state of Haryana, and Ghaziabad and Noida in the state of Uttar Pradesh. We have a 20-year license to provide cellular services in our Delhi circle, valid until November 2014, and which is extendible by additional periods of 10 years. In addition to being India’s political capital, Delhi has the highest per capita income, the highest installed fixed-line penetration rate, and the highest population density among the 29 states of India. Delhi has a high concentration of service and manufacturing industries and houses the Central Government, the head offices for many major public sector enterprises, embassies and various government missions and development agencies. We believe that these factors create high roaming revenue potential from cellular subscribers who roam into our network from other circles. As of November 30, 2001, we had 465,278 custom ers in Delhi, giving us a market share of approximately 56% in this circle. Karnataka and Andhra Pradesh Located in southern India, Karnataka is a major business centre and several information technology companies are based in and around its capital, Bangalore. Andhra Pradesh is adjacent to Karnataka and several information technology companies are based in and around its capital, Hyderabad. Information technology companies are typically high-volume users of telecommunications services, particularly for data transmission. We offer cellular services in these circles pursuant to 20-year license, valid until 2016 for Karnataka and until 2015 for Andhra Pradesh, each of which is extendible by additional periods of 10 years. As of November 30, 2001, we had 177,810 and 195,054 customers in Karnataka and Andhra Pradesh, respectively, giving us a market share of approximately 57% and 48%, respectively, in these circles. Chennai We provide cellular services in Chennai (the capital city of the southern state of Tamil Nadu) and in the adjoining areas of Mahabalipuram, Minjur and Maraimalai Nagar. Chennai is a major centre for information technology companies and foreign multinational corporations. Our network is operated pursuant to a 20-year license, valid until November 2014, and which is extendible by additional periods of 10 years. As of November 30, 2001, we had 110,032 customers in Chennai, giving us a market share of approximately 51% in this circle. Himachal Pradesh Located in northern India, Himachal Pradesh is one of India’s most mountainous states and is a popular tourist destination, particularly for residents of Delhi and other north Indian states. Our network is operated pursuant to a 20-year license, valid until November 2015, and which is extendible by additional periods of 10 years. As of November 30, 2001, we had 12,462 customers in Himachal Pradesh, giving us a market share of approximately 64% in this circle. Kolkata Kolkata is the capital city for the eastern state of West Bengal. Several domestic and multinational companies are based in Kolkata and it is a major centre for trade and commerce in eastern India. Our network is operated pursuant to a 20-year license, valid until November 2014, and which is extendible by additional periods of 10 years. As of November 30, 2001, we had 87,570 customers in Kolkata, giving us a market share of approximately 41% in this circle. We have grown as a result of both organic growth and acquisitions of circles completed by us. The following table sets forth the growth in the number of our cellular customers over the last three years. In September 2001, we entered into license agreements with the DOT to provide cellular services in the eight circles of Mumbai, Maharashtra, Gujarat, Madhya Pradesh, Haryana, Uttar Pradesh (West), Tamil Nadu and Kerala. All these licenses are for a period of 20 years, valid until August 2021, and are extendible by additional period of 10 years. In September 2001, the DoT also restored the Punjab license in our favour. The Punjab license is for a period of 20 years, valid until 2015, and is extendible by additional periods of 10 years. We expect to commence providing cellular services in these nine proposed circles by the middle of this year. Mumbai Mumbai is the financial and commercial capital of India and one of the largest cities in the world in terms of population. Mumbai is among the highest per capita income cities in India. Several leading financial institutions, regulatory agencies, multinational corporations, service organizations and leading conglomerates are located in Mumbai. The concentration of commercial activity and service industry in Mumbai has led to a strong demand for telecommunications services, both voice and data. Maharashtra. Surrounded by Gujarat, Madhya Pradesh, Andhra Pradesh and Karnataka, Maharashtra is a prominent state in Western India. Maharashtra is one of the most industrialised states in India and several industries including sugar, pharmaceuticals, petrochemicals, heavy chemicals, electronics, automobiles, engineering, food processing and plastics are located in the state. Maharashtra has attracted high amount of investment from Indian and foreign companies in the past. Among states, Maharashtra has among the higher literacy rates and is a centre for learning and research in India. Gujarat Gujarat is located adjacent to Maharashtra and is also a prominent industrialised state in the country. Several companies in the chemicals and petrochemicals, pharmaceuticals and textiles sectors are based in Gujarat and the largest grass-root level petroleum refinery in India is located in the state. Gujarat also has one of the busiest ports in India and handled a high proportion of India’s exports for the year ended March 31, 2001. Haryana Haryana is adjacent to Delhi and is surrounded by the states of Himachal Pradesh, Uttar Pradesh, Rajasthan and Punjab. The city of Chandigarh, which is a union territory, is a joint capital city of the states of Haryana and Punjab. Haryana is also an emerging centre in north India for IT enabled services such as call centres, which are typically high-volume users of telecommunications services. Punjab Punjab is among the highest per capita income states in India. Punjab has emerged as a leading producer of agricultural products in India and several multinational corporations have invested in Punjab in agricultural-related businesses. Punjab is also emerging as a base for the production of engineering goods, pharmaceuticals, leather goods, food products, textiles, electronic goods, sugar, machine tools, hand tools, agricultural implements, sports goods, paper and paper packaging materials. Uttar Pradesh (West) Uttar Pradesh (West) is a circle carved out of the north Indian state of Uttar Pradesh by the DoT and has been classified as a Category B cellular license area. It is a popular tourist location in northern India with several holy shrines and pilgrimage locations. Madhya Pradesh Located in central India, Madhya Pradesh has a total area of approximately 443,000 square kilometers and has substantial mineral resources, making it a centre for the aluminum, chemical and iron and steel industries. Several industries in the electronics, telecommunications, petro-chemicals, food processing and automobiles sectors are also located in Madhya Pradesh. Kerala Located in south India, Kerala is rich in minerals, marine products and agricultural products. A large section of the former population of Kerala lives outside India as non-resident Indians and has contributed to a relatively high foreign exchange inflow in this state. The state has the highest density of science and technology personnel and the highest literacy rate in India. Tamil Nadu Located in southern India, Tamil Nadu is surrounded by Andhra Pradesh, Karnataka and Kerala. Tamil Nadu has several industrial undertakings engaged in cotton, sugar, leather, textiles, engineering and petrochemicals sector. The state has a large number of professionals and has witnessed a rapid growth in the software industry in the past few years. In addition to entering into licenses with the DOT for our eight additional circles and the restoration of our Punjab license, we have taken the following steps towards commencing operations in these circles and the integration of the proposed circles with our existing circles: completed network planning activities and implementing the same entered into rate contracts and, for some circles, placed purchase orders with vendors, including Siemens, Motorola and Ericsson, for the supply of telecommunications equipment and network design commenced recruitment activities and internal transfer of employees for new areas of operations entered into agreements with the Escorts group, a provider of cellular services in the Haryana, Kerala, Uttar Pradesh (West), Himachal Pradesh and Punjab circles, to share cellular infrastructure in order to reduce costs and speed the launch date for our services identified, and in some cases acquired, locations for the main switching centres and cell sites. selected a common billing system, customer relationship and enterprise resource planning packages and other office systems and controls for our existing and proposed cellular networks. Airtel has also reorganized the management structure of its cellular business on a regional basis in an effort to better capture revenue and cost synergies. PRODUCT LINE-UP Bharti Airtel offers GSM mobile services in all the 23-telecom circles of India and is the largest mobile service provider in the country, based on the number of customers. The group focuses on delivering telecommunications services as an integrated offering including mobile, broadband telephone, national and international long distance and data connectivity services to corporate, small and medium scale enterprises. The group offers high speed broadband internet with a best in class network. With Landline services in 94 cities we help you stay in touch with your friends family and the world. The Company compliments its mobile and broadband telephone services with national and international long distance services. It has over 35,016 route kilometers of optic fibre on its national long distance network. For international connectivity to east, it has a submarine cable landing station at. For international connectivity to the west, the Company is a member of the South East Asia-Middle East-Western Europe – 4 (SEA-ME-WE-4) consortium. Services Broadband and internet services Airtel brings you a host of exciting features ranging from facilities like Online tests, In touch and Video Surveillance Solutions to trouble shooting devices like, Net Expert and Web Jockey. Control your business, 247. Observe your office, warehouse, shop and staff from your PC, from anywhere and all the time Create and share your precious moments with your loved ones with In Touch. It’s a great way to reach out to your loved ones who are far away. Introducing NetXpert, India’s first ever automated Broadband care technology which provides immediate solutions for Internet connectivity related problems. Airtel Broadband Services and TCY Online offer you online competitive tests for GRE, GMAT, SAT and MBA, from the comfort of your home. Wifi is a wireless technology brand by the Wifi Alliance that gives you a host of fantastic advantages ranging from reliability to security. Calling cards Our calling card services connect you to your friends and friends in India a cost effective and reliable manner. Choose from the options below and stay connected. Calling Cards include Great savings on calling anywhere in India or across the world. Even if your phone is not STD/ISD enabled, go ahead and talk to your loved ones. Now call back India from USA at lowest cost of just 6c / min . Traveling abroad? Save precious foreign exchange and up to 94% over international roaming charges. Home Phones Home Phones include Airtel welcomes you to its world of telephony services, which offers you world class services with its cutting edge technology. Avail of the convenience of a mobile phone on a fixed line, without any cables disturbing the ambience of your living room! Mobile Footprint The map below depicts the location of, and provides certain information for, Bharti Tele-Ventures existing mobile circles in India: PROMOTIONAL STRATEGY After the liberalization of the Indian Telecom Sector in 1994, the Indian cellular market witnessed a surge in cellular services. By 2005, there were a total of 12 players in the market with the five major players being Bharti Tele-Ventures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL), Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance India Mobile (RIM). All the players except RIM offered services based on the Global System for Mobile (GSM) technology. RIM provided services based on Code Division Multiple Access (CDMA) technology as well as GSM. As competition in the telecom arena intensified, service providers took new initiatives to woo customers. Prominent among these were celebrity endorsements, loyalty rewards, discount coupons, business solutions and talk time schemes. The most important consumer segments in the cellular industry were the youth segment and the business class segment. The youth segment was the largest and fastest growing segment and was therefore targeted most heavily by cellular service providers. Bharti Tele-Ventures adopted celebrity endorsement as its chief promotional strategy. By 2004 it emerged the unprecedented leader commanding the largest market share in the cellular service market. (Refer Exhibit II). Hutch implemented the celebrity endorsement strategy partially, relying primarily on its creative advertising for the promotion of its brand. BSNL, on the other hand, attracted the consumer through its low cost schemes. Being a state owned player, BSNL could cover rural areas, and this helped it increase its subscriber base. Reliance was another player that cashed on its innovative promotional strategies, which included celebrity endorsements and attractive talk time schemes. Idea, relied heavily on its creative media advertising sans celebrities. SWOT ANALYSIS STRENGHTS 1. India has technically educated, motivated and intelligent workforce, who if given proper incentives like quality living and benefits, can be retained in India . 2. India possesses cheap labours to attract foreign investments. 3. Telecom software, telecom professionals, telecom infrastructure and telecom services are the key players in shaping today’s economy. 4. Revenue sharing strategies are leading to mergers and actuations, helping companies to enter new business opportunities, and generate employments, boosting the country’s economy. 5. Privatization of VSNL, along with its partnership with Tata has benefited not only the two companies but also the county at large. 6. Information technology growth can propel India into IT superpower. 7. Quality of life definitely improves when the infrastructure and economy improves. 8. India has huge project plans with foreign countries which can attract further mergers , investments etc. 9. Foreign companies that are facing problem in home market have already identified India as a potential markets for business and therefore they are heavily investing in India. 10. Government has already started relaxing rules for foreign participants. 11. Software exports from software technology parks are a huge potential business. 12. Though global telecom picture looks gloomy but India possesses the competitive advantage in terms of its huge market size and many undeveloped areas. WEAKNESSES 1. Bureaucracy and politics tremendously affects the business policies. 2. Slow reform process and slow liberalization affect the changes and makes the progress slow. 3. Foreign companies wanting to invest in India are put off due to continuously changing rules and lax policies. 4. Telco’s though united, provide some services that bring them in close competition and therefore lose not only profits but also consumer confidence. 5. Compared to the global structure, India is still concentrating on universal service in some parts of the country. 6. Since 1994 reform process, telecom density has only gone up to 3 as compared to the global average of 14. 7. Though cellular is the most attractive business today, but still the overall number of cellular subscribers is very low and this market really needs to be tapped. 8. Embracing change and understanding the technology takes a lot of time making the changes very slowly. OPPORTUNITIES 1. Lot of new entrants in telecom is bringing investment opportunities. 2. Economic liberalization is bringing a significant amount of progress. 3. Telecom educational institutes are coming up to keep the professionals at par with the changing technology. 4. New opportunities are generating more employment and creating a knowledge based economy 5. Privatization of services in telecom sector has led to keen competition, as a result of which prices are reduced and more business opportunities are created. 6. Increased availability of bandwidth has opened doors to new schemes making efficient usage /providing value added services and generating profits. 7. For cellular operators providing long distance is a lucrative business opportunity and they can also concentrate on providing many value added services. 8. Provision of not only basic services /but also, internet, cellular, medical transcription, call center. THREATS 1. Regulatory and tariff changes especially in the cellular operations are constant threats. 2. China’s early liberalization and the fast growing economy may prove to be a hindrance for India. 3. Economic protectionism and continuous political changes plays against plays against everybody’s favors and affects the good intentions of players even like reliance / Tatas etc. 4. Price regulations based on pre set rate of return hinder the growth. 5. Young hard working and intelligent work force want to leave the country due to poor economic conditions and exploitation. 6. Indian businesses take time or can’t survive due to the constantly changing technology and fast-paced nature of telecom business. CHAPTER-IIII RESEARCH OBJECTIVE RESEARCH OBJECTIVE The objective of my project report is to study the advertising strategy of AIRTEL Cellular service and its effect on mobile users existing and who are going to use mobile service in future. In other words, my aim is to study the Advertising Effectiveness of AIRTEL Cellular service. ? To learn the practical knowledge and how academic knowledge convertible in practical way. ? To find out the success rate of the airtel cellular. ? To find out how much organization is involved in the mind of consumer. ? To measure the customer’s satisfaction of airtel who are using airtel services and products. ? To develop a new strategy for the improvement of existing Airtel services and to find new ways of increasing Market share. CHAPTER-V RESEARCH METHODOLOGY RESEARCH METHODOLOGY Achieving accuracy in any research requires in depth study regarding the subject. As the prime objective of the project is to study advertising strategy of Airtel .The research methodology adopted is basically based on primary data via which the most recent and accurate piece of first hand information could be collected. Secondary data has been used to support primary data wherever needed. Primary data was collected using the following techniques Questionnaire Method Direct Interview Method and Observation Method The main tool used was, the questionnaire method. Further direct interview method, where a face to face formal interview was taken. Lastly observation method has been continuous with the questionnaire method, as one continuously observes the surrounding environment he works in. Procedure of research methodology # Target geographic area was East Delhi. # To these geographical area questionnaire was given, the questionnaire was a combination of both open ended and closed ended questions. # The date during which questionnaires were filled was between six week. # Some dealers were also interviewed to know their prospective. Interviews with the honour of retailer of Airtel were also conducted. # Finally the collected data and information was analyzed and compiled to arrive at the conclusion and recommendations given. Sources of secondary data Used to obtain information on, Airtel and its competitor history, current issues, policies, procedures etc, wherever required. # Internet # Magazines # Newspapers CHAPTER-VI LIMITATIONS OF STUDY LIMITATIONS OF STUDY The researcher has to face certain difficulties while he carries out the research work. He knows the limitations before hand. Some of them are uncontrollable and some others are controllable. Some important limitations, which were faced, are as follows: 1. Limitation of Time: I have completed the research in limited time. In spite of all the difficulties if the time is short it is quite possible that one cannot collect the sufficient data and have to depend upon other source of data. 2. Limitation of funds: Availability of funds was another limitation owning to shortage of money. 3. Limitation of skills: the research needs a lot of statistical work involving collection and tabulation of data, interpretation of data and drawing out the necessary results. It requires an able, efficient and experienced research works. 4. Limitation of human behaviors: (a) Some of the respondent was not honest and genuine in their approach. (b) Some of the respondents could not understand certain queries. CHAPTER-VII CONCLUSION CONCLUSION The conclusion of my study is that AIRTEL’s Advertising has a major impact on its users. People like its schemes very much .AIRTEL had created a very good image on the mind of the new users of cellular service. AIRTEL has adopted a very good strategy by providing a new connection with NOKIA who is market leader in mobile sets, many new users buy Nokia sets and they get a free connection of AIRTEL. AIRTEL is successful in capturing the highest market share by adopting Celebrity Endorsement Strategy. A.R. Rehmaan’s tune for AIRTEL worked as free advertising for AIRTEL as another service user uses it too. Other celebrities like Shahrukh Khan (Bollywood) and Sachin Tendulkar (Cricket) has also contributed very much in AIRTEL. AIRTEL has influenced mass customer by its wide network base in India and is popular among business man and professionals but in students it isn’t a popular one because there isn’t much attracting schemes and offers for the youth. CHAPTER-VIII RECOMMENDATIONS Research Papers on ADVERTISING STRATEGY OF BHARTI TELEVENTURES LTDPETSTEL analysis of IndiaAnalysis of Ebay Expanding into AsiaThe Project Managment Office SystemMarketing of Lifeboy Soap A Unilever ProductInfluences of Socio-Economic Status of Married MalesBionic Assembly System: A New Concept of SelfDefinition of Export QuotasOpen Architechture a white paperIncorporating Risk and Uncertainty Factor in CapitalNever Been Kicked Out of a Place This Nice